About

Filip von Reiche as VP, Technical Consulting for Acceleration, has over 18 years deep technical experience with online marketing technologies (CRM, email, SMS, analytics, advertising, social, mobile, website development, tag management and more) and has a proven track record of creating customized integrated solutions for enterprise clients that maximize their online marketing technology investments. Filip’s recent experience includes technical architecture planning, implementation and integration for the BBC, eBay, Safeway, The Economist, AARP, Royal Caribbean, Celebrity Cruises, United Airlines, Time Warner Cable and T-Mobile.

Over the years, Filip has worked with many marketing teams, at many clients, and has gathered great insights into what marketers need from marketing technologies in order to succeed. Filip has a keen insight into marketing technologies, integrations, data frameworks, marketing analytics, objectives, KPI's, reporting, work flow automation and Visualization.

Key Outtakes:
Adobe Certified Professional with deep experience with the full Adobe Marketing Cloud. Experience with development of KPI’s and Solution Design References, Senior Software Developer. Strong knowledge in .Net programming, XML, HTML, XHTML, JSP, JavaScript, AJAX, jQuery, SQL, SOA, SOAP, REST, JSON, Web Services. Expertise in SVN, Git, C/C++, ASP, .NET MVC, Java, COBOL, Delphi, MS SQL, Oracle, MySQL Databases. Experience with site testing and evaluation tools, e.g. ObservePoint. Familiar with various CMS’s, Tag Management Systems (TMS), Data Management Platforms (DMP’s), Publisher tools (e.g. Google DSM, DFP), multivariate testing tools and attribution technologies. Strong background in transactional systems such as high volume credit card transactions as well as lifecycle messaging, CRM and integration services. Team Lead, Program leader.